Hi there. Some of you, those that are my favorite, sat in on my webinar today on social media and culture. The conversation revolved around how the internet has changed peoples behavior. To recap:
- The world has become tiny.
- Social media is a cultural element, business implications are secondary.
- Interaction has been globalized,
- The concept of “now” has changed. Where “now” used to mean a day from now, or an hour from now, lately we expect things seconds from now.
- “Now” also has a duality. Everything you do online “now” happens in realtime, but is archived forever. Our actions are both immediate and historic.
- Production is accessible to the masses. Most of the media available for public consumption today is made by amateurs.
- People remix and customize things and make them their own.
- The definition of friendship has changed as well, and we have to look at how to breakdown these new types of relationships.
- People love cats.
- Location is both key and irrelevant.
- You can’t plan around this kind of complex human behavior, but you can build the means to coordinate it.
I hope you enjoyed it.
For future sessions, let’s focus where you need the most help. The next session is on developing a strategy. What are your questions, troubles, or wins, would you like me to address? Hook me up in the comments…
DiscussionLeave a Comment
Even though I am in the age 19-24 bracket (which is considered young for the credit union industry) and I am familiar with social networking and social media, I found this webinar extremely informative. I was completely unaware of how unbelievably connected everyone is (and yet disconnected at the same time). It’s a bit overwhelming trying to tap into these resources, especially those farther removed from the Gen Y in age, but it’s necessary.
I’m definitely tuning into the rest of the series of Brent’s webinars. This was informative and motivating (though the reality of it all is a bit intimidating) and Brent was engaging and extremely helpful. Thanks so much and I look forward to the next!
Riveting presentation, Brent! Im amazed that any one person could be so knowledgeable about all the social media forums out there. It’s amazing to me what’s at our fingertips and more importantly, how CUs can change the landscape of people helping people, by leveraging the tools you discussed because frankly, like most people, I rarely have the time bc of my commute to visit brick and mortar branches. The idea of mobile banking appeals to me greatly, particularly because texting is my primary form of communicating. Great job!!
Try as I might to stay young, after listening to this webinar and watching all of the “chatting” going on at the same time, I realized I’m just plain old….or slow…or both! But just because I don’t care to participate in every type of social networking doesn’t mean that I don’t want and need to learn about it. I think the next session on developing a social media strategy will be very helpful to those CUs that want to get started but don’t quite know how.
Marissa, I enjoyed your feedback – I am over 24 – okay way over 24- and I found this session both a confusing and fascinating example of what I don’t know. So what does this have to do with credit unions – everything. The average age of our members is 47 and getting older. If we really want to attract younger members, we have to look at what is already available and figure out how to capitalize on the tools to attract younger members- if credit unions don’t we will be left in the dust.
I also wanted to make the point that CUs need to do more in recruiting Youth and Young Adults, not only as front line staff, but on their Boards as well. It’s not enough to understand the tools Gen Y and Xers use. You need to have someone in the development and strategic roll out of those endeavors to ensure success. Case in point, if they use it, so might their friends, colleagues and peers. If we ever hope to move the needle of the avg CU member age of tomorrow, we need to invest in our future leaders today.